IMAGE OF RUSSIA IN KAZAKHSTAN AND IMAGE OF KAZAKHSTAN IN RUSSIA: AS WE SEE EACH OTHER. Analytical review

Dmitrieva E.

Abstract

The study of problems concerning the perception of an image of one or another country becomes ever more important in the modern world. The security of countries, their welfare and place on a political or economic map of the world largely depend on the development countries. Many states which devote much attention to the important problem of forming a positive image of their country spend large means for the purpose. The perception of the inhabitants of the two neighboring countries – Russia and Kazakhstan – is influenced by quite a few factors: among them traditional customs and habits and social-cultural ties between the people of the two countries play an important role. of their relations between themselves, and especially relations with neighboring

Keywords

Russia, Kazakhstan, factors of formation of social perceptions, historical-cultural context, stereotypes, integration, image of country.

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