Specificity of Islamic Marketing

Yunitskaya K.I.


Islamic market is rapidly developing, has good prospects, but is not sufficiently explored. Its potential is connected to the growing demand for goods and services under Sharia laws, which is an impetus for emergence and development of Islamic marketing. Urgent character of the article lies in the need for scientific understanding of the marketing aspects of Islamic markets.


Islam, marketing, Islamic marketing, Sharia, Islamic values, Islamic economy.

DOI: 10.31249/rimm/2020.02.08

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